I opened a restaurant on Central Ave. Built a production studio. Shot cities, restaurants, athletes, and cultures across the country. And for years, I kept a list of businesses I wanted to build.
On May 1st, 2026, I started building them. All 20. In 20 months. On camera.
This is where you follow along — the numbers, the story, the writing, the failures, and everything in between. Ground floor.
"I'm building this because I don't want to trade time for money anymore — I want to build something that gives me freedom, tells real stories, and actually means something."
Edward Allen Jr. — May 1, 2026
A photographer. A restaurant he opened from scratch. A movement called The 20/20 Club. And a gallery that was always the reason.
I opened a restaurant on Central Avenue. Central Melt. Built it from scratch. No hype. No trend-chasing. Just good food, done consistently, in a space that felt like it belonged to the street. People came back. That's the only metric that matters in food — whether people come back. They did.
But there's a ceiling to a physical space. Same hours. Same grind. Limited upside unless you scale in a way that trades one cage for a bigger one. I didn't want that. I wanted creativity, freedom, and something that could grow beyond four walls. So I walked away from the restaurant and started figuring out what came next.
"You don't 'find' the next thing — you build it. And it takes longer than you think, but it compounds if you stay consistent."
What came next was a few years of rebuilding. Learning content, photography, video — turning that into a business. 1920 Studios became the vehicle. Shooting restaurants, athletes, events, brands. Learning how to get paid for creativity instead of just time. Figuring out storytelling, visuals, and how to capture culture. That part worked. What didn't work was trying too many things at once without a clear lane — learning everything the hard way, as usual.
For years I'd been building behind the scenes. Traveling. Shooting. Developing ideas. Connecting with Puerto Rico in a way that felt like more than just a place I visited — a culture, a rhythm, an energy that I understood without being able to fully explain it. I'd worked there. Shot there. Experienced it beyond the surface. And somewhere in that time, the idea for Ensueño started taking shape.
Ensueño is a quarterly cultural photo exhibit. Puerto Rican photography, food, and music — brought to a gallery in St. Pete, and eventually in Puerto Rico itself. It's not client work. It's not content for algorithms. It's the first project that feels fully personal. Emotion, culture, and storytelling through my lens. Something that slows down and lasts.
Ensueño needed to exist. Not someday. Not when the money was right. It needed a date, a plan, and a reason to move. The 20/20 Club is that reason. Not because the businesses fund the gallery — but because building 20 things in public, with perfect vision, is itself the art. The exhibit is just where it lands.
May 1st is a line in the sand. Everything I'd been working on — the content skills, the travel, the brand ideas, the cultural connections — was always moving forward with momentum. But momentum without intention just keeps you busy. May 1st was the decision to stop waiting. To own the narrative publicly. To build The 20/20 Club — 20 businesses in 20 months, all documented, all transparent, all moving toward the same place.
So I filed the LLC. Got the tax ID. Set up the accounts. Filed for a TikTok Shop. Started filming. And started documenting all of it — including the parts that don't work, the rejections, the learning curves, and the days where nothing goes right. Because that's the real story. Not the highlight reel. The actual build.
Twenty businesses. Twenty months. January 1, 2028. That's The 20/20 Club. Ensueño is not the reward at the end. It was always the reason. Every business in the build — 1920 Studios, the empanadas, the stock tournament, the podcast, the hat — all of it is an expression of the same vision. Perfect vision. 20/20. You're watching it happen in real time. That's the whole point.
Ground floor. Starting from zero. Every dollar invested, every dollar earned, every business — updated in real time. No filters.
The first product. Every sale funds the gallery opening. Anisa Allen Sport × Ensueño. Black. Script embroidery. $44.44.
Shop the hatLonger thoughts on culture, creativity, business, and the build.
New posts when something worth saying comes up. No schedule. No filler.
The EIYH empire reaches people who live, eat, drink, and spend in downtown St. Petersburg — and a growing national audience watching the build. Sponsor a property and get in front of the right people for less than a single newspaper ad.
20 businesses. 20 months. The 20/20 Club. All on camera. All documented publicly. When you sponsor EIYH, you're not just buying an ad — you're part of the story.
Bodega and Casita are easy yeses — you already manage their social. Law firms and home service companies spend $500+/mo on Google Ads. You're cheaper, more targeted, and the audience is their customers.
Every product you buy funds the build. Every hat worn starts a conversation. Support the 20/20 Club while it's still being built — before it's finished, before it's famous.
Drop announcements on @edinyourhead · Follow along to be first.
Total invested to date: $373.19 · Revenue: $0 (Day 7) · Every number public at edinyourhead.com
Every day starts with GM. Every day ends with the brain dump. The run is non-negotiable. Two blogs by 1pm. Everything else builds the empire. This is the system.
Run. Blog by 12. Blog by 1. Build in the afternoon. Post at 7pm. Dump at night. Say GM every morning. That is the 20/20 Club operating system.
Apps, tools, music, merch, and concepts built on the side. Some stay side projects. Some become Month 7. All of them are real.
Can't decide where to eat? Set your filters — cuisine, price, vibe — and let Restaurant Random pick for you. Uses GPS to pull real restaurants within any radius. No more "I don't know, where do you want to go?"
A merch line for the bars and restaurants I manage social media for — starting with Bodega and Casita Taqueria in St. Pete. I build the brand, design the product, handle fulfillment. They share the revenue. No upfront cost to them. Scaling nationwide with the same model.
Kid Queso is the music producer behind all EIYH content — the intro beats, background music, transition sounds, and anything that gives the empire its sound. That's me. Kid Queso is not a side project. The music is the soul of everything. Every business in the 20/20 Club has a sound — and that sound is Kid Queso.
A podcast built for clipping. Every episode designed to generate 5–10 short-form moments for TikTok, YouTube Shorts, and Instagram Reels. Conversations about building, culture, St. Pete, Puerto Rico, money, music, and everything in between. Name and format TBD — built when the time is right.
A smart stuffed bear with NFC tap-to-pay built in. Fully customizable — colors, outfits, accessories. You tap the bear, it charges your card. Kids love it. Parents actually use it. The merch drop happens after the physical bear ships. Gallery goal: $10,000.
Side projects are how empires start. If you've got something worth building, let's talk.
hello@1920studios.comA podcast built around intentional questions — the ones people actually want answered. Why I invest the way I do. Why 20 businesses in 20 months. Why Ensueño. Why St. Pete. Why Puerto Rico. Why now. Everything gets answered here. Music by Kid Queso. Filmed at 1920 Studios.
Every episode is built around 5–8 intentional questions. Not random conversation — structured answers that clip into 60-second moments for TikTok, Reels, and YouTube Shorts.
One recording session = one full episode + a week's worth of short-form content. That's the efficiency model.
If you have a question about the empire, the investments, the culture, or anything in between — send it. The best ones become episodes.
Submit your question →I create content for restaurants, bars, brands, and businesses that actually looks like real life — because it is. Based in St. Pete, FL. Currently working with Bodega and building the 1920 Studios creator network. No big production. Just great content that converts.
Full social media management for one of St. Pete's best late-night spots on Central Ave. Strategy, content creation, scheduling, community management, and monthly performance reporting.
1920 Studios isn't just Edward Allen Jr. — it's the home for a growing network of UGC creators, photographers, and content producers based in Florida. Need more capacity, different style, or a specific look? We have someone for that.
Join the creator network →Single project, monthly retainer, on-camera series, or revenue share — bring the idea and we'll figure out the right structure.
Every dollar that comes in — 10% off the top before anything else. Tracked here publicly. Prices update live every time this page loads.
Before the rent. Before the software. Before the groceries — 10% of every dollar earned goes into the investment account. This is how wealth is built. Not by earning more. By keeping the rule.
| Ticker | Name | Cost basis | Live price | Day % | Total return | Why |
|---|---|---|---|---|---|---|
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Opened May 5, 2026 · Prices via Yahoo Finance · Not financial advice · Real portfolio tracked publicly.
| Collection | Token ID | Why we hold it |
|---|---|---|
| Gucci Grail 0N1 · 10KTF | #756 | Fashion NFT. Cultural value. Gucci x 10KTF collab. |
| Otherdeed for Otherside | #5762 | Yuga Labs metaverse land. BAYC ecosystem. |
| Otherdeed for Otherside | #4589 | Second deed. Doubling the metaverse land position. |
| Gucci Grail Mutant · 10KTF | #6456 | Mutant variant. Rarer trait set. |
| Gucci Grail Ape · 10KTF | #3092 | BAYC Ape dressed in Gucci. Fashion meets web3. |
| Gucci Grail Ape · 10KTF | #5170 | Second BAYC Ape Gucci Grail. Digital fashion collection. |
No index funds. No playing it safe. Every position is a conviction bet on volatility, culture, and technology most people do not understand yet.
Gucci Grail NFTs. Otherside land. ETH. Nuclear startups. EV companies. Cannabis. Not random — a worldview.
The 10% tithe means always investing no matter what. That discipline is the whole play.